Homemade vs. Store-Bought Treats: Pros and Cons
Compare homemade vs. store-bought dog treats and find what fits your routine. Learn the pros, portion tips, safety insights, and how to keep treats balanced, convenient, and healthy for your dog.
Natural Dog Food Made in Canada
Canadian made natural dog food, crafted in High River, Alberta for over 38 years. Whole ingredients. No fillers. No artificial additives.
Follow Goose throughout her day and discover the many ways to use our dog food.
Quality Matters
Every product is made in small batches, by hand, to ensure top quality and safety. Our dedicated facility adheres to HACCP safety protocols and is SQF certified.
Rollover’s Canadian made natural dog food is crafted with quality at every step. When it comes to our dogs, they’re not just our pets – they’re a member of our family. Just as we only want the best for our loved ones, we only want to feed our dogs the best. It’s why our family here at Rollover Premium Pet food has spent the last 38 years creating healthy, nutritious and delicious dog food and dog treats!
Using only the highest quality, raw ingredients from human-grade, CFIA (Canadian Food Inspection Agency) approved facilities, we handcraft our unique line of Rollover products right here at our family-run location in High River, Alberta. Unlike most dog foods and treats on the market today, we do not mass produce our products. We focus on quality and producing in small batches with real ingredients that we know your dog will love!
Natural, high-quality and deliciously healthy ingredients are what you’ll find in our premium dog food and treats. We formulate all of our products with the health (and happiness) of your dog in mind.
Discover the difference our lovingly made, quality products can make for your dog. Every step of the way, we meticulously ensure the quality of every product – whether you shop online or buy from one of our valued retailers, you’ll get only the best from every one of our Rollover products. Now that’s something to bark about!
All-Natural
Canadian Ingredients
Nutrient Dense Foods
Meet the Team
Meet the dedicated pet lovers behind Rollover.
Belinda Elyzen
Director of Sales & Marketing
Genaah Meadows
Director of Operations
Penny Celikovsky
Production Manager
Wanda Casson
Packaging / Shipping Assistant
Our Featured Products
You can rely on Rollover products to provide your dog with the best nutrition in a delicious format. Shop our Canadian made natural dog food and treats.
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Sale!
Functional Dog Food
Price range: $5.69 through $19.29 This product has multiple variants. The options may be chosen on the product page -
Sale!
Wheat Free Dog Food
Price range: $8.45 through $11.00 This product has multiple variants. The options may be chosen on the product page -
Beef & Chicken Party Stix Mix
$6.99 This product has multiple variants. The options may be chosen on the product page -
Sale!
Gourmet Crunchy Biscuits Seconds (Clearance)
Price range: $21.00 through $57.00 This product has multiple variants. The options may be chosen on the product page
From The Blog
Check out our blog where we share more about us and the company history, bring you facts and information about nutrition, and share how dogs across Canada are enjoying Rollover products!
Choosing the Right Chew: Matching Chews to Your Dog’s Chewing Style
Learn how to choose the right chew based on your dog’s chewing style, size, and age. Discover safer options, dental tips, and how Rollover chews support healthy, satisfying chew time.
Meal Times and Behaviour: Establishing Routines for Well-Behaved Dogs
Consistent meal times reduce stress, boost focus, and promote calm behaviour in dogs. Learn how daily routines paired with Rollover’s easy, nutritious meals create lasting structure and trust.
Learn more about Rollover's history...
Rollover has been crafting Canadian made natural dog food in High River, Alberta since 1988. Read about our passion for pets and learn how we brought a new, semi-moist dog food format to Canada.
Testimonials
Learn how Rollover is getting tails wagging across Canada!
We just wanted to let you know that my daughter’s dog loves your products! She is a rescue dog and adores the edible chews, bones, hooves and the food! She loves the biscuits as well! We also deeply appreciate the free goodies and samples - these gestures have been so thoughtful of you! Sooooo, we just wanted to send you much gratitude and appreciation for all you are and do!
Mary
I’m writing to you to say THANK YOU! I currently have 2 dogs. Chihuahuas. My dogs are extremely fussy and I have tried every dog food on the market. They will only eat rollover chicken flavoured premium dog food (the tube). They love this stuff!! (The chicken flavour only) My dogs are currently 5 years old and 14 years old. Both were and are raised on your dog food and I proudly support your company and offer my advice on dog food if I know of someone that has a dog with a fussy palate. So….THANK YOU! Without your company, I’m not sure where my girls would be.
By the way, my oldest dog, Moose who is 14 has been on your food since she was a puppy. She has no health issues or concerns at her age! Thank god, and thank you!
Kelly
I have a 4 month old purebred German Shepherd that I have been struggling to feed since I received her at 8 weeks. Today it was my mission to find her food. I picked up a roll of your premium rollover and she is actually doing somersaults eating this! She goes back to check her Bowl to make sure she didn't miss any. Thank you so much for this product! Thank you for being Albertan!
Sue
Just wanted to say I am so happy I discovered your imperfect biscuits on your website. The price is wonderful, but it is the ability of being able to break these biscuits into smaller pieces easily that has me completely sold! My much loved, but very senior puppy is able to chew these smaller bits even missing 3 teeth. I used to use a hammer to break the whole biscuits into biteable pieces for her. Now I can usually break each smaller piece into chunks for her with my hands.
Denisce
Instagram Feed
Join our social media community to see dogs across Canada enjoying Rollover products. Plus, learn about new products and stay up-to-date on what's new with the company.
Where to Buy
Rollover products are available at pet stores and retailers across Canada. You can also shop from our website and have your order shipped directly to you!
