Rollover Premium Pet Food | Grain Free Dog Food and Treats

Whole-Food, Minimally Processed Dog Food & Treats

Using fresh ingredients and simple, short ingredient lists, we have made delicious natural foods and treats for more than 33 years in High River, AB.

Shop Now

Treat Your Dog to Natural Food & Treats

Our premium dog food and treats are made from fresh, whole-food ingredients.
Always minimally processed in small batches in High River, AB.

Shop Now

Rollover Premium Dog Food

Follow Goose throughout her day and discover the many ways to use our dog food

Play Video

Quality Matters

Every product is made in small batches, by hand, to ensure top quality and safety. Our dedicated facility adheres to HACCP safety protocols and is SQF certified.

When it comes to our dogs, they’re not just our pets – they’re a member of our family. Just as we only want the best for our loved ones, we only want to feed our dogs the best. It’s why our family here at Rollover Premium Pet food has spent the last 33 years creating healthy, nutritious and delicious dog food and dog treats!

Using only the highest quality, raw ingredients from human-grade, CFIA (Canadian Food Inspection Agency) approved facilities, we handcraft our unique lines of Rollover and Dog Gone Gourmet products right here at our family-run location in High River, Alberta. Unlike most dog foods and treats on the market today, we do not mass produce our products. We focus on quality and producing in small batches with real ingredients that we know your dog will love!

Natural, high-quality and deliciously healthy ingredients are what you’ll find in our premium dog food and treats. We formulate all of our products with the health (and happiness) of your dog in mind.

Discover the difference our lovingly made, quality products can make for your dog. Every step of the way, we meticulously ensure the quality of every product – whether you shop online or buy from one of our valued retailers, you’ll get only the best from every one of our Rollover and Dog Gone Gourmet products. Now that’s something to bark about!

Meet the Team

Meet the dedicated pet lovers behind Rollover.

Belinda Elyzen

Director of Sales & Marketing

Cathy Donnelly

Sales & Marketing Assistant / Customer Support

Genaah Meadows

Director of Operations

Penny Celikovsky

Production Manager

Colleen Wiebe

Packaging Manager / Shipping

Wanda Casson

Packaging/Shipping Assistant

Our Featured Products

You can rely on Rollover products to provide your dog with the best nutrition in a delicious format. Check out some of our featured products.

Shop By Category

Whether you’re looking for a complete & balanced diet, a delicious training treat, or an irresistible chew, we’ve got what your dog wants!

Dog Food

Bones & Hooves

Edible Chews

Dog Treats

From The Blog

Check out our blog where we share more about us and the company history, bring you facts and information about nutrition, and share how dogs across Canada are enjoying Rollover products!

Rollover Pet Highlight: Random the Dalmatian

Rollover has been the fuel of champions across Canada for decades. So delicious that dogs think it’s a treat but owners and handlers love that Rollover is a complete and balanced food, giving their dogs everything they need to perform their best. Meet Random, one of the top performance dogs in Canada.

Rollover is safe healthy nutritionally balanced natural delicious blog post

Rollover is Safe (and healthy, nutritionally balanced, natural, delicious…)

Did you know there are no safety or testing requirements for pet food in Canada? So how can you be sure that you’re feeding a, safe food to your best friend? By seeking out companies that pursue independent safety certifications; learn more here about Rollover’s commitment to producing food of the highest quality and safety.

Top Tips for a Successful Hike

Few activities are more enjoyable for a dog and owner alike than a hike through nature! The weather is warming up across Canada, and it's the perfect time to go and explore. Before you embark on a new adventure, there are a few things to do to prepare for success. Read our tips for a successful hike and get out and enjoy some time on the trails with your best buddy!

Learn more about Rollover's history...

Read about our passion for pets and learn how we brought a new, semi-moist dog food format to Canada.

Testimonials

Learn how Rollover is getting tails wagging across Canada!

I just wanted to say thank you so much. I have a very large German shepherd that means the world to me, but he refuses to eat, I have tried everything...until I found your food. He has now been eating for an entire week with no issues, no coaxing, no chasing. He is coming to ask to be fed!

Trish

I have a 4 month old purebred German Shepherd that I have been struggling to feed since I received her at 8 weeks. Today it was my mission to find her food. I picked up a roll of your premium rollover and she is actually doing somersaults eating this! She goes back to check her Bowl to make sure she didn't miss any. Thank you so much for this product! Thank you for being Albertan!

Sue

I’m writing to you to say THANK YOU! I currently have 2 dogs. Chihuahuas. My dogs are extremely fussy and I have tried every dog food on the market. They will only eat rollover chicken flavoured premium dog food (the tube). They love this stuff!! (The chicken flavour only) My dogs are currently 5 years old and 14 years old. Both were and are raised on your dog food and I proudly support your company and offer my advice on dog food if I know of someone that has a dog with a fussy palate. So….THANK YOU! Without your company, I’m not sure where my girls would be. By the way, my oldest dog, Moose who is 14 has been on your food since she was a puppy. She has no health issues or concerns at her age! Thank god, and thank you!

Kelly

Just wanted to say I am so happy I discovered your imperfect biscuits on your website. The price is wonderful, but it is the ability of being able to break these biscuits into smaller pieces easily that has me completely sold! My much loved, but very senior puppy is able to chew these smaller bits even missing 3 teeth. I used to use a hammer to break the whole biscuits into biteable pieces for her. Now I can usually break each smaller piece into chunks for her with my hands.

Denisce

Instagram Feed

Join our social media community to see dogs across Canada enjoying Rollover products. Plus, learn about new products and stay up-to-date on what's new with the company.

Where to Buy

Rollover products are available at pet stores and retailers across Canada. You can also shop from our website and have your order shipped directly to you!