About Us - Rollover Premium Pet Food

About Us

Our Story

Our story began with a move from New Zealand to High River, Alberta. Rollover founder, Judy, brought the recipe for the original Beef Dog Food roll with her when she moved to Canada in 1988. 

The semi-moist format was common in New Zealand but entirely unique to the Canadian market. Dog owners in Canada had no fresh food options at that time. Their only choices were kibble or canned food.

Judy had seen the remarkable vitality, health, and energy of dogs eating the beef recipe in New Zealand and was eager to introduce this new, exceptional, less-processed, natural dog food to Canadian dogs. This is how the Rollover story began.

Rollover Pet Food - Beef Dog Food - About Us Image
Rollover Pet Food - Premium Dog Food - About Us Image

Word spread quickly, and the beef food was so successful that in just a few years, we added Lamb & Rice and Chicken recipes. Over the years, we have grown and expanded our line to meet the needs of Canadian dog owners. Today, we offer a wide variety of semi-moist dog foods and all-natural treats, including our Grain-Free Dog Gone Gourmet line.

Since our launch, our core philosophy has remained the same: to produce all-natural products of the highest quality. This responsibility is one that our dedicated team of 29 dog lovers takes very seriously. We make all of our products in small batches with a dedicated attention to quality and safety. 

Nutrition is the foundation of health which is why Rollover is a great option for your dog to live a long, happy, healthy life.

Our Story

Our story began with a move from New Zealand to High River, Alberta. Rollover founder, Judy, brought the recipe for the original Beef Dog Food roll with her when she moved to Canada in 1988. 

The semi-moist format was common in New Zealand but entirely unique to the Canadian market. Dog owners in Canada had no fresh food options at that time. Their only choices were kibble or canned food.

Judy had seen the remarkable vitality, health, and energy of dogs eating the beef recipe in New Zealand and was eager to introduce this new, exceptional, less-processed, natural dog food to Canadian dogs. This is how the Rollover story began.

Rollover Pet Food - Premium Dog Food - About Us Image
Rollover Pet Food - Beef Dog Food - About Us Image

Word spread quickly, and the beef food was so successful that in just a few years, we added Lamb & Rice and Chicken recipes. Over the years, we have grown and expanded our line to meet the needs of Canadian dog owners. Today, we offer a wide variety of semi-moist dog foods and all-natural treats, including our Grain-Free Dog Gone Gourmet line.

Since our launch, our core philosophy has remained the same: to produce all-natural products of the highest quality. This responsibility is one that our dedicated team of 29 dog lovers takes very seriously. We make all of our products in small batches with a dedicated attention to quality and safety. 

Nutrition is the foundation of health which is why Rollover is a great option for your dog to live a long, happy, healthy life.

Quality Ingredients

Rollover has always been natural – not to be trendy, but because we believe this is the best way to provide optimum nutrition to our beloved dogs. 

Rollover uses only ingredients from human-grade facilities and the meats we use are never rendered. We are proud to use only nutritious, healthy, whole-foods. 

Unlike kibbles or canned food, Rollover is minimally processed, providing your dog with real food that is still shelf-stable and convenient. The result is a food so palatable that it’s a great full feed or supplement, a way to hide medications, and can even be used as a training treat.

Best Practices

We have a robust quality assurance program that ensures we consistently produce food of the highest quality and safety. We also follow strict principles to keep our team safe while being environmentally friendly. 

Rollover adheres to the meticulous Hazard Analysis Critical Control Point (HACCP) protocols for food and employee safety. We have HACCP trained personnel on-site at all times to protect our team members and on-site visitors. Our production facility is SQF (Safe Quality Food) certified, one of the most demanding audit certifications in the pet food industry. 

We are very aware of our potential impact on the environment and work to find unique ways to decrease our ecological footprint plus we use a centrifuge to separate grease from water to ensure that only clean water is released into High River’s sewage system. 

We are absolutely committed to producing the highest quality products and keeping our team and the environment safe while doing so.

Click here to view SQF certificate.

Rollover Pet Food Best Practices About Us Image - Rollover Premium Pet Food

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