FAQ 2018-08-23T12:13:24-07:00


Stop chasing your tail. Here are the answers!

Rollover Premium Pet Food has been in business in High River, Alberta since 1988. Rollover was the first company to produce semi-soft dog food rolls in North America and we are proud of our ongoing commitment to provide your pet with healthy, all-natural food and treats.

We make all of our dog foods and stuffed treats in our own facility in High River, AB. We do have a small number of items that are imported but we do our very best to buy as much as we can locally.  Per CFIA requirements, all of our imported products come with veterinary certificates from the country of origin and, once received into our facility, undergo off-site lab tests at an independent lab to ensure their safety. Rollover also performs testing on all batches to ensure our products are safe for your pet.

Our semi-moist rolls are all nutritionally balanced dog foods. Many people think these foods are treats because their dogs love them SO much; this is because real meat is the first ingredient in each recipe and our unique cooking process ensures the ingredients are cooked in the meat’s natural juices.  This retains the delicious taste  and smell  of real meat that dogs love!

Although humans should eat liver less often due to the cholesterol content, dogs do not have the same dietary requirements / restrictions as people. In the wild, any carnivore will eat the organ meats first, instinctively knowing that these meats contain the highest level of nutrients. Of these organ meats, liver is the most nutrient-dense. The cholesterol level in food is not an issue for healthy dogs.

Salt is a critical requirement for all living beings and, as its components are not synthesized by dogs naturally, is required as a supplement in their food. Rollover adds only sufficient salt to ensure your dog has the required amounts of sodium and chloride for optimal health.

A small amount of sugar is required in order to ensure the shelf stability of semi-soft rolls. Sugar is a natural humectant (prevents mold and bacteria growth) that dogs easily digest and we use as little as possible to ensure there are no unnecessary calories in your dog’s food.

All of our foods and treats are 100% natural and are not processed with smoke or any other artificial flavours or colours.