Beef Dog Food

This is the food that started it all!  Our Beef Dog Food is the original all-natural, fully cooked, completely balanced, semi-soft dog food. 50% Alberta beef organ meats (heart, lung, liver and kidney) sourced from human-grade facilities, blended with Canadian-grown grains produce a delicious, high protein, lower fat food. Rollover’s unique cooking process seals in the natural juices and flavours of the meats, making this food irresistible to dogs.

Rollover is proud to have always made our dog foods in our own High River, Alberta plant. We never out-source the production of our dog food or treats.

Rollover Beef Dog Food contains approximately 2.2 calories / gram.


2kg Beef Dog Food

Product Code: 10-800-6
UPC: 0 60766 88009 4

1" slice = approx. 182g / 374 calories


800g Beef Dog Food

Product Code: 10-808-8
UPC: 0 60766 88130 5

1" slice = approx. 109g / 225 calories


400g Beef Dog Food

Product Code: 10-400-10
UPC: 0 60766 88128 2

1" slice = approx. 54g / 130 calories


Beef (liver, lung, heart & kidney), whole wheat flour, sugar, oat flakes, salt, vitamin supplements (A, D3, E, B1, B2, B6, B12, C), folic acid, biotin, choline, trace minerals (calcium, manganese, zinc, iron, copper)


Organ meats are considered ‘super foods’ due to their high protein content and nutrient density, specifically:

Beef Heart is very high in protein and low in fat with high levels of CoQ10 (an excellent antioxidant that is vital for the immune system and also boosts stamina and endurance), iron and Omega 3’s (beneficial for the functioning of the immune system, nervous system and heart; aid in easing inflammation in the joints and skin irritations; support brain development of puppies & fetuses). It is also a good source of B vitamins, folic acid, selenium (required for immune and thyroid function), phosphorus, zinc, and amino acids.

Beef Lung is a high protein, low fat organ meat that is a very good source of both Vitamins C (improves immune function, helps to increase blood levels of antibodies) and B12 (essential for growth and cell reproduction) as well as niacin, iron, phosphorous and selenium.

Beef Liver is an excellent source of iron, Vitamin A (plays a major role in digestion as well as function of the retina; helps to keep coat and skin healthy) and folic acid. It is very high in protein and while it does have a higher level of fat than other organ meats, these healthy fats are essential for normal body function and are also beneficial for the health of a dog’s skin and coat.

Beef Kidney is a high protein, low fat organ meat that is a good source of Vitamins B12 and B6 (necessary for proper function of the nervous system and brain) as well as folic acid and numerous other vitamins and minerals.


Whole Wheat Flour is high in fibre and higher in protein than white flour. It is a healthier alternative when flour is required for a recipe.

Sugar is present in our dog food as a humectant only (prevents mould and bacteria growth). Rollover ensures that the absolute minimum possible is used (safe upper limit is 35%**; Rollover uses 13%) and sugar is easily digested by dogs.

Oat Flakes help to improve and regulate digestion, reduce blood sugar, and help to keep your dog feeling fuller, longer. Oat flakes are high in amino acids, vitamins and minerals.

Salt is a critical requirement for all living beings and, as its components are not synthesized by dogs naturally, is required as a supplement in their food. Rollover adds only sufficient salt to ensure your dog has the required amounts of sodium and chloride for optimal health.

Folic Acid helps to digest and utilize proteins, aids in tissue growth and cell function and is necessary for the production of red blood cells and the synthesis of DNA.

Biotin is needed for cell growth and the metabolism of fats and amino acids.

Choline is an essential nutrient that is required for the formation of cell membranes and is also helpful in preventing the formation of a fatty liver.

** National Research Council, Nutrient Requirements of Dogs and Cats, 3rd printing September 2011, pg 73, table 4-9

Crude Protein13% min
Crude Fat4% min
Crude Fibre3% max
Moisture43% max

Rollover Dog Food can be used as a topper, supplement or full feed. Just grate, slice, dice or chop the food into your dog's bowl. Once opened, it does need to be refrigerated and will remain fresh for 7-10 days. Freeze for prolonged storage.

Please note that the below values are estimates only. Each dog is unique and their nutritional needs will vary depending on age, health, environment, activity level etc.

Dog SizeFull Feed400g Roll800g Roll2kg Roll
Toy (3 - 12lbs)139 - 393 calories1 - 2.25"0.5 - 1.75"0.25 - 1"
Small (13 - 20lbs)417 - 576 calories2.25 - 3.75"1.75 - 2.5"1 - 1.5"
Medium (21 - 50lbs)597 - 1145 calories3.75 - 7.5"2.5 - 4.75"1.5 - 2.75"
Large (51 - 100lbs)1162 - 1926 calories7.5 - 12.5"4.75 - 8"2.75 - 4.75"


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