Wheat Free Dog Food


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Rollover Wheat-Free Dog Foods are delicious foods made with barley flour and oats. These foods are completely natural and nutritionally balanced in a semi-soft (sliceable) format. Our dog foods are formulated to be a complete food for your dog (see Feeding section) however they are also great as a supplement to your dog’s current food or a topper to entice eating. If you need to give medications to your dog, just wrap it in a bit of Rollover food and your dog will never know! They love the taste SO much, you can even use our foods as treats.

All of these foods have real meat, sourced from human-grade facilities, as the first ingredient. The meat is blended with Canadian barley flour and oats to produce a delicious and nutritious food. Rollover’s unique cooking process seals in the natural juices and flavours of the meats, making our foods irresistible to dogs.

Beef and Veggie Dog Food has Alberta beef organ meats (liver, lung, spleen) as the first ingredient and is packed with fruit and vegetables for optimal health. This food is an excellent choice for those dogs with a wheat sensitivity.

Wild Pacific Salmon Dog Food has Wild Salmon, not farmed, as the first ingredient. This meat is an excellent source of Omega 3 fatty acids which promotes a healthy coat and skin. Salmon is a very healthy source of protein and is low in fat. This food is great for those dogs with skin sensitivities.

Rollover’s unique cooking process seals in the natural juices and flavours of the meats, making these foods irresistible to dogs. Rollover is proud to have always made our dog foods in our own High River, Alberta plant. We never out-source the production of our food or unique treats.

Beef and Veggie Dog Food contains approximately 2.3 cal/g and Wild Pacific Salmon Dog Food contains approximately 2.1 cal/g.


Beef & Veggie
Beef (lung, liver, spleen), barley flour, oat flakes, sugar, trace minerals (calcium, zinc, iron, copper, manganese), salt, peas, carrots, flax, cranberries, parsley, apple, rosemary, choline, vitamin supplements (A, D3, E, B1, B2, B6, B12, C), folic acid, biotin

Wild Pacific Salmon
Wild Pacific Salmon, barley flour, sugar, oat flakes, trace minerals (calcium, zinc, iron, copper, manganese), salt, choline, vitamin supplements (A, D3, E, B1, B2, B6, B12, C), folic acid, biotin


Beef organ meats are considered ‘super foods’ due to their high protein content and their nutrient density.

Wild Pacific Salmon is rich in Omegas and a great source of protein.


Barley Flour is low-fat, low-cholesterol and significantly lower in gluten than other flours. It is high in fibre and protein and is a good choice for those dogs with wheat allergies.

Oat Flakes help to improve and regulate digestion, reduce blood sugar, and help to keep your dog feeling fuller, longer. Oat flakes are high in amino acids, vitamins and minerals.

Sugar is present in our dog food as a humectant only (prevents mould and bacteria growth). Rollover ensures that the absolute minimum possible is used (safe upper limit is 35%**; Rollover uses 10%) and sugar is easily digested by dogs.

Salt is a critical requirement for all living beings and, as its components are not synthesized by dogs naturally, is required as a supplement in their food. Rollover adds only sufficient salt to ensure your dog has the required amounts of sodium and chloride for optimal health.

Peas are rich in antioxidants (protect the body from free radicals that can damage or kill healthy cells) and are high in Vitamins C and K (promotes blood clotting and bone strength).

Carrots are an exceptionally rich source of Vitamin A and carotenes (beneficial for eyesight and for boosting the immune system).

Flax is high in dietary fibre and Omega 3 fatty acids (beneficial for the functioning of the immune system, nervous sytem and heart; aid in easing both inflammation in the joints and skin irritations; support brain development of puppies and fetuses).

Cranberries are high in fibre and extremely high in antioxidants.

Parsley is rich in flavonoids (powerful antioxidants that fight aging and prevent disease) and is also an excellent source of Vitamins C and A. It also helps to freshen the breath.

Apples are an excellent source of soluble fibre and flavonoids and are also a good source of both Vitamins A and C.

Rosemary stimulates the immune system and can help to improve circulation and digestion.

Folic Acid helps to digest and utilize proteins, aids in tissue growth and cell function and is necessary for the production of red blood cells and the synthesis of DNA.

Biotin is needed for cell growth and the metabolism of fats and amino acids.

Choline is an essential nutrient that is required for the formation of cell membranes and is also helpful in preventing the formation of a fatty liver.

** National Research Council, Nutrient Requirements of Dogs and Cats, 3rd printing September 2011, pg 73, table 4-9


Beef & Veggie Wild Pacific Salmon
Crude Protein 13% min 12% min
Crude Fat 4% min 3% min
Crude Fibre 3% max 2% max
Moisture 40% max 45% max


Rollover is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance. Introduce Rollover gradually to your dog’s diet over 3-5 days. The recommended amount should be decreased in proportion to the amount of supplementation with dry dog food. Seal and refrigerate after opening to a maximum of 14 days. Freeze for prolonged storage.

Feeding Guidelines

Rollover Dog Food can be used as a topper, supplement or full feed. Just grate, slice, dice or chop the food into your dog’s bowl. Once opened, it does need to be refrigerated and will remain fresh for 7-10 days. Freeze for prolonged storage.

Please note that the below values are estimates only. Each dog is unique and their nutritional needs will vary depending on age, health, environment, activity level etc.


Beef & Veggie

Dog Size Full Feed 454g Roll (approx. 7″ in length)
(1″ = 174cal)
Toy (3 – 12lbs) 139 – 393 calories 1 – 2.25″
Small (13 – 20lbs) 417 – 576 calories 2.25 – 3.25″
Medium (21 – 50lbs) 508 – 1145 calories 3.25 – 6.5″
Large (51 – 100lbs) 1162 – 1926 calories 6.5 – 11″


Wild Pacific Salmon

Dog Size Full Feed 800g Roll (approx. 9″ in length)
(1″ = 217cal)
Toy (3 – 12lbs) 139 – 393 calories 0.75 – 1.75″
Small (13 – 20lbs) 417 – 576 calories 1.75 – 2.75″
Medium (21 – 50lbs) 597 – 1145 calories 2.75 – 5.25″
Large (51 – 100lbs) 1162 – 1926 calories 5.25 – 8.75″

3 reviews for Wheat Free Dog Food

  1. Tyler Gardiner (verified owner)

    Rollover food is the only food my 15yr old chihuahua will eat. His coat has gotten so soft and full from this food. I also love that it’s made in Canada. Awesome product!

    • Cathy

      Thank you for your comment. We’re so happy to hear that your chihuahua is enjoying our food and that his coat is in such great condition!

  2. Marie Hebert

    I have started feeding my two small dogs, a toy poodle and a terrier/pomperanian mix, the Rollover Salmon as an addition to the dry kibble (Salmon also) they eat and now they are not being fussy over what is in their bowls. They each eagerly run to their bowl and devour all that is in it, even licking the bowl clean(like doing the dishes) 🙂 I am very pleased with this product and will continue to feed them using the Rollover Salmon with their kibble. A 5 star product for my furbabies that have digestion and skin issues to other meats.

  3. Connie Gonyea

    We are so happy to have found this dog food. We’ve been searching for a brand that our dogs actually like for years. I have never seen them so excited for their dinner. They love this food! Thank you Rollover.

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